A Roadmap for Communicating ESG and Avoiding Greenwashing Claims Environmental, Social, and Governance
- The Sustainable Business Handbook (TSBH)
- Co-authored with two colleagues: Mark Lee and Chris Coulter
- TSBH is step by step guide — 13 chapters of key elements to sustainability as a business
- TSBH how-to manual — Previous book “All In” was tracking the evolution of biz over 20 years
- Embedding sustainability in the core of the business — one chapter dedicated to communications
- The power of storytelling — it can only come after identifying a strategy — Board oversight — and leadership buy-in
- Transparency and accountability are fundamental
- Critical to a company’s success is working through environmental, social, and economic impacts: positive and negative
- Embedding sustainability is critical for people and the planet
- Greenwashing and Purposewashing
- How companies, funds, and investors can avoid greenwashing claims
- ESG claims must have substance
- How to build a sustainable business culture
- Materiality exercise as a tool to improve ESG
- For reporting ESG, should include carbon and water
- TCFD and TNFD
- Collaborations of standards and sustainability reporting and international accounting standard Boards
- Trends between ESG and investment
- Top talent will be attracted to companies that align with a responsible way of doing business and shared values
- What role does the CMO play in the success of a sustainable business?
- Unilever is an example of embedding sustainability; even before Paul Polman
- Unilever’s “brands with purpose”
- Suzano, an example of a responsible company
- Board oversight
- The Tata Group
ABOUT DAVID GRAYSON
David Grayson is Emeritus Professor of Corporate Responsibility at the Cranfield School of Management. He is also chair of the Institute of Business Ethics and of the international disability charity Leonard Cheshire. He has advised businesses and Corporate Responsibility coalitions around the world.
Co-Authors of TSBH
Mark Lee is the Director of the SustainAbility Institute by ERM and an ERM Partner. Mark sits on the Advisory Board of Sustainable Brands and the Senior Advisory Board of the Centre for Responsible Business at the Haas Business School at UC Berkeley. He is based in California.
Chris Coulter is the CEO of GlobeScan, an international insights and advisory consultancy. He is also the Chair of Canadian Business for Social Responsibility and a member of several corporate sustainability advisory boards, including B Lab’s Multinational Standards Advisory Council.
ABOUT PHILIP BEERE
15 years directing creative campaigns and growing corporate bottom lines — with strategic marketing and by crafting engaging narratives. In January 2021, he exited his executive-marketing role for a 1B FinTech unicorn, to launch a boutique marketing agency. Agency clients are thought-leaders and innovators, who are wanting to take their brand to the next level with creative content, story-based campaigns, and digital marketing.
Recognized for his work in sustainability, Philip believes purpose-driven brands are the future; he says when doubling down on brand activism, the environment, and social causes, everyone wins.