After the first 12 months, the marketing platform for doctors ranks #1 on Google. This is good news for doctors.
Every business wishes to rank organic #1 on Google. PJ Media’s Doctor Marketing has done just that, when searching “doctor marketing”.
Doctor Marketing is a subscription-based marketing platform; it is embraced by doctors worldwide who are realizing a digital presence is no longer an option. This became evident during the pandemic, the rise of telemedicine, and patients searching online for healthcare providers and doctors’ ratings. Reputation management and personal branding are more important than ever for doctors.
Dr. Fabián Pitoia is a globally recognized doctor, with a highly engaged Facebook following of over 100k followers. He said he was missing digital presence beyond social media and a good website. For this, he signed up for Doctor Marketing’s subscription-based marketing platform.
In 2021, when searching for a healthcare provider, 60% of patients do so online.
Compare this to 22% in 2017.
Best strategy for rankling #1 on Google?
According to PJ Media’s Co-founder and Creative Director, Philip Beere, good content is most critical, and the key to Google’s organic ranking. He emphasizes “good”, stating not all content is equal.
Next, in order to improve organic ranking on Google, Beere says pay attention to the following:
🔘 Create unique and original website content — high-quality, unique content on every page.
- More is not better: engaging, interesting, and well written content is most important.
- Poor writing does more harm than good.
- Google penalizes sites that do not appear to be authoritative.
- Keywords: craft content that “naturally” utilizes your list of keywords. Beware, Google penalizes for keyword stuffing.
- Blog: websites with blogs have 97% more indexed links. Indexing means your website can most effectively be crawled by Google.
- Titles, alt tags, and page URLs should reflect your keywords.
🔘 Cornerstone content: for B2B this can be case studies or white papers.
🔘 Wordsmithing: if you do not have a skilled writer on staff, outsource.
Wordsmithing: The making of changes to a text to improve clarity and style, as opposed to content.🔘 Meta-descriptions: create meta descriptions that boost clicks.
Think of the meta descriptions as a preview of what a page contains. If the preview isn’t attractive, customers won’t click on your site in the results pages. Place your most sought-after keywords in the meta description for the best results.
🔘 Security and mobile friendly: these seem obvious, however, they are often missed.
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When following the above strategy, your organic rank on Google will improve dramatically. Good content is required, along with coordination, expertise, and a little time and patience.
About PJ Media
A full-service marketing agency. The creative team at PJ Media makes it possible for clients to easily access marketing help for campaigns. Embraced by organizations who are feeling the pain of the worker shortage. Is the worker shortage is slowing your marketing efforts? Is it difficult to find good creative talent due to “The Great Resignation”? It doesn’t have to be this way — we can help you! PJ Media is your full-service marketing partner for creative design, video production, and digital campaigns! We help you save time by saying goodbye to countless hours of searching for employees and training marketing people.
About Doctor Marketing
A subscription-based marketing platform for doctors. Used by leading healthcare brands and providers around the world. The service makes it easier for healthcare professionals to connect with patients, knowledge-share with peers, and manage reputation. Plans start as low as $100 monthly.
About Philip Beere
He exited his marketing role for a 1B unicorn to launch a boutique marketing agency, PJ Media. He brings 15+ years directing creative campaigns, increasing bottom lines, and building brand awareness. He leads the creative team at PJ Media, directing strategic marketing campaigns – anchored by engaging narratives and telling great client stories.