Why YouTube Channel Management Matters
YouTube is the largest brand friendly user-generated video platform, and the second largest search engine. For Brands YouTube provides an opportunity to reach and engage an audience. But the days of building a YouTube channel by knowing “inside secrets” or “algorithm hacks” are gone. YouTube Channel management is about content strategy and A/B testing not stuffing, metadata, tags and titles.
Our team’s experience in content strategy, video production, paid media buying, optimization for search, and community management come together to offer world class YouTube Channel management. Even if we aren’t responsible for every aspect of a company’s YouTube Channel, our comprehensive knowledge of all these aspects set Push ROI apart from other service providers.
YouTube Channel Optimization
The first thing we do once we start working with a creator or brand is to complete an in-depth YouTube Channel Audit where we analyze what has worked in the past, what needs to be modified and figure out what your audience engages with the most.
Once we start to manage the YouTube channel, we organize it to increase your subscribers and make your value proposition clear by modifying the:
Channel Icon & Art
About Page
Channel Trailer
Creating New Playlists
Channel Layout
Description CTAs
YouTube Content Strategy
When it comes to new content, we either work with your current production team or produce content for you based on the content strategy we created during the audit process. This content is shot in bulk. We then begin to schedule your content so your subscribers and more importantly the algorithm have a steady flow of new videos to promote to your potential audience.
